Samantha Mitchell

Chief Digital Officer

Prior to joining CONA in 2020, Sam was the Chief Digital Officer at Coca-Cola Amatil (CCA) where she led similar efforts to digitize processes and systems across the APAC region. This experience positions her to usher continued growth in digital capabilities adoption in the North American market. The digitization of system-wide transactions and interactions remains critical to drive profitable growth for years to come. In this role, Sam spearheads the Digital Transformation through collaboration and close partnership with both CONA and Mainstream Bottlers and NAOU Digital Marketing to achieve our collective long range business plans.

Throughout her extensive 18-year career, Sam has served multiple leadership positions which have helped her gain small business, corporate, and entrepreneurial experience in senior and executive roles. She has worked with financial accounting, supply chain operations, IT, and sales strategy. All which have led her to be a self-driven and innovative professional that instills a high-performance culture in any environment.

Outside of CONA, Sam enjoys spending time with her three adult children and her grandson. She also loves the outdoors, staying active, traveling, and relaxing with a glass of wine.

If you would like to understand more about CONA Services, please connect with Sam on LinkedIn.